The FORGOTTEN
BRITISH CLASSIC


The Lantern 10-sided Tankard revolutionised beer drinking in the 1920s

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With origins traced back to the late Victorian era, the Lantern 10-sided Tankard illuminated Britain’s pub and bar scene, replacing murky pewter and pottery as the nation’s drinking vessel of choice.

It’s clear why. The Lantern Tankard lit up mysterious ‘bits’ in beer, forcing brewers to improve the quality and clarity of their ales. Meanwhile, the vessel’s ten convenient viewing windows ensured the days of crafty landlords short-changing their customers were long gone.

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Beer is Best Advertisement - used with the kind permission of ‘The British Beer & Pub Association’, circa 1930s.